So what is all this about social media?  Why's everyone talking about it?  What is it for?  What could you use it for? What are the dangers? Where's it all going to end?

What is 'Social media'?: Stuff that people create and share through online networks.

What are 'Social Media tools'?: Software applications designed to allow people to network online and share their own and other peoples' content

Why's everyone talking about it?: Because pretty much everyone can do it and is doing it.  Because the possibilities for marketing products, services - and ideas - through Social Media are dizzyingly immense. 

What's it for?: Who knows?  It's definitely about making money (Social Media people are always talking about ways to 'monetize' Social Media sites and the content produced through them).  It&#... Read more